Far Out Toys
This El Segundo-based toy company was launching a new fashion doll collection inspired by real runways and needed to generate buzz and anticipation before the collection hit the toy aisles. Supporting its agency of record, Playwise Partners, we hosted influential doll collectors and influencers at two private events (one virtual and one in-person) to offer a first look at the collection and meet the dolls’ designer. In parallel, we seeded curated brand mailers with the full collection to key influencers and media before launch. These tactics collectively drove hundreds of posts across multiple social platforms (FB, IG, X) for the May 1 launch, sparked sales, and ignited organic social chatter on Reddit.
