This El Segundo-based toy company was launching a new fashion doll collection inspired by real runways and needed to generate buzz and anticipation before the collection hit the toy aisles. Supporting its agency of record, Playwise Partners, we hosted influential doll collectors and influencers at two private events (one virtual and one in-person) to offer a first look at the collection and meet the dolls’ designer.

Heads of State Hat Co. was moving from an online-only presence to opening its first brick-and-mortar store in Brooklyn. To drive foot traffic in-store and build awareness overall, I led a strategy to host influential fashion media for 1:1 hat fittings with the founder and engaged local media to spotlight the neighborhood’s only made-to-order hat company.

While leading the PR and communications strategy for Air New Zealand on the agency side, we drove viral news cycles for its beloved safety videos, reinforced the airline’s leadership for in-cabin excellence, and launched multiple U.S. routes.

During my time working with Fender, I led the PR strategy for its Agency of Record (AOR), which cemented its position as the leading heritage guitar brand.

While leading communications for Thistle as their agency partner, we tapped into a cultural tension point surrounding the negative impact of COVID on restaurants.

While working with Calm, I reinforced its position as the leading mental health brand by collaborating with subject matter experts to create unique content and news tailored to diverse audiences, especially during May for AAPI Month and Mental Health Awareness Month.

From releasing new data reports about Gen Z’s dating habits to securing thought leadership opportunities for Hinge’s in-house experts on topics ranging from distraction-free dating to the power of banter and celebrating Valentine’s Day, I ignited conversations that affirmed Hinge’s position as the leading dating app.

During my time working with Zappos, we cemented the brand as the leader in inclusive footwear after driving a viral news cycle.

As BYJU’S first comms hire overseeing the North American market, I established BYJU’s as the leader in online learning through key consumer and corporate announcements.