Culture

During my time working with Fender, I led the PR strategy for its Agency of Record (AOR), which cemented its position as the leading heritage guitar brand.

While leading communications for Thistle as their agency partner, we tapped into a cultural tension point surrounding the negative impact of COVID on restaurants.

While working with Calm, I reinforced its position as the leading mental health brand by collaborating with subject matter experts to create unique content and news tailored to diverse audiences, especially during May for AAPI Month and Mental Health Awareness Month.